Let's be honest—design in the present day is more than just about making things "look good." In 2025, it's about creating an experience—something you can feel, connect with, and even recall long after you've walked away.
That's precisely what this year's London Design Biennale created. And frankly? It's one of the most inspiring creative events I've witnessed in some time.
So what's the big idea?
The concept this year was "Emotional Data and Human Connection"—yes, it does sound a little bit techy, but what it actually means is this: how can design communicate with the heart? Not only the eyes.
Let's discuss two amazing installations that completely stood out.
"Paper Clouds" by Japan – Simple, Soft, and Soothing
Picture entering a serene room full of hundreds of soft paper sheets softly suspended in the air like clouds. That's what Japan's installation was. No bright colors, no techno gimmicks—just pure peaceful movement.
It was like strolling through someone's peaceful daydream.
What I adored about it was how simple yet effective it was, all at once. It taught me that occasionally, less truly is more. A great design isn't necessarily required to yell—sometimes it can whisper, and yet still touch people.
"SUR ANDINA" by Argentina – Touch, Sound, and Light
This was totally different—tough, musical, and living. Argentine designers had made a textile wall that would react when you touched it. Whenever one pressed the fabric, it produced a sound and lights softly glowed.
Honestly, it felt like being inside a living instrument.
I was smiling just to interact with it. That's the power of immersive design—you're not only seeing something beautiful, you're experiencing it.
So, What Can We Learn as Designers?
This is the fun part. You might be a graphic designer, product stylist, or simply someone who loves interior look and feel—you don't need a huge exhibition to have this kind of thinking.
-Even slight details can infuse emotional design into your work:
-A box represents a product that displays a personal saying when it opens
-"React" poster that responds to light or heat
-Homepage of a website that subtly changes tone throughout the day
-Human-feeling design is what folks remember.
Final Thoughts
If there's one thing to take away from the London Design Biennale, it's this:
The future of design is emotional. It's experiential. It's living.
So whether you’re working on a branding project, a cozy room setup, or even your next blog layout—ask yourself, “How will this make someone feel?”
That question might just change your whole creative process.
